NOT SCHEDULED, TBA (10 days onsite!)


Looking for more Career Passion, Congruence, Motivation, Confidence, Influence, and Improved Leadership, Empathy, Vision, and Ability to Communicate Beautifully?


Announcing: a New Paradigm for NLP Business Training.


Most NLP Courses are too grounded in changework, unsuitable for the Fast-Paced Real-Time Dynamic World of Business.
We’ve Removed content better suited to therapy, and Developed our Training to Integrate NLP into everyday Business contexts.


Dear NLP enthusiast,

If you live in the UK or Australia, you’ve got ample opportunities to learn how to use NLP in a range of business situations.

If you live in the States… there’s precious little available in the way of deep NLP business skills.

In the UK & Australia, putting NLP on your business card is an honorable and valuable act.  In the USA, you still have to be careful about letting the world know you’re NLP-trained.  It ought to be something that inspires honor, integrity, clarity, optimism, and a sense of highly increased value, BUT… that’s not as obvious here.  Perhaps the lack of amazing reputation in NLP business settings in the USA is because too many people here use or have used techniques badly over the years, because of a variety of problems.

Here’s why NLP isn’t used well in Business in the USA:


  • POLLUTION and NO IMMERSION: The field is now saturated with shorty-shorty-certification courses taught by mostly poor-quality trainers who kept shortening their courses in order to compete for seats from more established trainers, and they give certificates with the same titles on them as longer courses, and even worse — there are now ample online courses with zero feedback loops between trainer and student. NLP is truly a full-body sport — and you CANNOT learn to use NLP effectively this way.  Demand 10 days minimum.
  • TOO OVERGENERALIZED: Most certification courses are so ‘general’ they’re meant to be a one-size fits all course for people interested in therapy, hypnosis, flirting, business, and more. The end result? They’re not optimized for ANY of those contexts or results. So if you’re in business, and you want to use NLP skills in business, there hasn’t been much for you (in the states)… until now.  Demand a course customized for the contexts where you’ll need to use the skills.
  • STUDENT GROUP SIZE: Some courses have too many students in the room, and as a result, you get zero personal attention from the trainer(s) themselves. If you want elegant skills, you need personal attention. Don’t settle for little to none.  We say demand 20 students maximum.
  • WACKY ESOTERIC B.S.: Lots of NLP courses emphasis the hypnosis or hypnotic material in NLP, or are full of so much esoteric garbage, that anyone grounded in a corporate environment will find little or no relevant use for the skills they acquire there.  If you’re in business, if you have a professional position or job or run a company, you need to learn skills that will come across naturally to other professional business people.  Demand that your trainer have extensive experience in business settings.
  • BLINDED BY MOTIVATIONAL HYPE: Good luck getting serious business applications of NLP from watered down motivational material from the most visible speakers on the planet. To reach their fame, they’ve so oversimplified the techniques they teach to fit the masses… that they’ve removed most of the effectiveness.  Deep effectiveness comes from being trained how to artfully apply nuances.  Also, they’re not in it for your depth of skill, they’re in it for their depth of wallet.  Demand to pay a lot less money than $10K for a motivational trip to a Pacific island, for a lot more skill.

Whatever the reason, the USA is full of people who, frankly, suck at NLP — and as a result, the reputation of NLP in the USA is not as amazing as it is in the UK and Australia. I can tell you this because I have trained in all these places over the last 19 years.  That’s not to say that impoverished training can’t be found there too, just that there are now a higher percentage of high quality training opportunities overseas than you can find in the USA.

So where does that leave people in the USA who know they want to get exceedingly good at using NLP with confidence in their careers? The answer, until now, was… Nowhere.

Fortunately for your own future growth and development, I’ve decided to change that.

Despite the Above Challenges, NLP does Occasionally Get Great Press…



   – Psychology Today


   – Tony Robbins


   – Science Digest



   – Oprah Winfrey



   – Psychology Today

Taking NLP Business Practitioner training can open up a whole new way of approaching human communication. You’ll learn how to more effectively:

  • Manage Your Own Emotions
  • Conduct Incisive Interviews
  • Recognize Altered States
  • Detect Hidden Information
  • Take on New Roles Easily
  • Master Leadership Techniques
  • Rapidly Unravel Complex Relationship Issues.
  • Collect Clients or Customers & Build Viral Loyalty
  • Establish Deep Rapport
  • Facilitate Groups towards Harmony
  • Pass Any Interview with Flying Colors
  • Get More Yes Answers
  • Shut down Motor-mouths
  • Absorb Complex Situations, then Simplify and Plan Strategically
  • Learn to Give Constructive Feedback, Pleasantly!
  • Inspire & Motivate Co-Workers

Become an NLP Business Practitioner

NLP is a powerful methodology, technology & even an attitude… designed to help you to build and easily access mental, physical & emotional resources, innate skills, & creativity. This training is structured to open you up to your greatest potential, both personally and professionally. Learn to experience deep states of productivity, inspiration & motivation. Access creativity, open pathways to align various areas of your life, release limiting beliefs, & enhance self-esteem!

Equally important, you’ll be able to do the same for others – including employees, managers, clients, customers, vendors, and peers. Imagine being able to help create the kinds of business cultures and environments that other people actually look forward to working in. Imagine being the kind of business force.. that attract more quality people into your sphere of influence!

When you learn the latest approaches and techniques, customized and applied by a highly creative trainer and business professional, there is no limit to the results you will get! See every decision you’ll have being more effective then you thought possible. Hear yourself getting positive results each and every time you use this information to your advantage.

Our Trainer: Jonathan Altfeld

Jonathan Altfeld has been training NLP globally since 1997, after another highly successful career as an Artificial Intelligence consultant to Fortune 500 companies. Since then, Jonathan has trained in over 10 countries, recorded multiple home-study programs, consulted for companies around the world, and done ample personal and executive coaching.

Our NLP Business Practitioner Course Content

  • Well-formed Goals
  • NLP Presuppositions
  • Verbal & Nonverbal Rapport (Pacing & Leading)
  • Mastery States of Learning
  • Logical Levels of Communication
  • Sensory Acuity
  • Sensory-Rich Language (VAK)
  • Calibration Skills – for Identifying States, Responses, Hidden Information, and for Lie Detection
  • Developing a More Compelling Voice – Tonality, Rhythm, & Strategic Pausing
  • Meta Model
  • Milton Model — Acceptable Ways to be Conversationally Hypnotic/Compelling in Business Settings
  • Eye Access cues (a Modern/Limited Use of them)
  • Submodalities — for Changing the Meaning of Memories, for Accessing More Resourceful States
  • Identifying and Using others’ Submodalities without Needing to ASK about them
  • Anchoring (mostly Visual & Auditory, for business contexts)
  • Identifying and Speaking to Values
  • Strategies, Convincer Strategies, Decision Strategies, Buying Strategies, etc.
  • Metaprograms: Rapid Filtering, Detection & Conversational Usage
  • Group Influence Techniques
  • Time Distortion Business Examples
  • Strategic State-Chaining
  • Reframing
  • Pattern Interrupts
  • Communicating and Listening Concurrently
  • How to do Swish & Squash & other NLP Change Techniques in Business Settings
  • And much, much more.

Jonathan’s Innovative NLP Business Skills (Techniques you can’t find anywhere else).

  • The Indirect Group Convincer – lead an entire group to convince itself.
  • The Covert Negotiator – Turn disagreement into agreement
  • Polling for Meta-Programs – Entirely nonverbal elicitation
  • Group Dynamics Mastery – Simplifying complex inter-office interactions and gently side-stepping office politics 
  • Creating the Automatic Yes – Our unique approach to state anchor chaining
  • Office Anchoring – Anchoring with office knick-knacks, chair positions, props, making use of company leaders’ anchors, and more

Course Structure

This course content is grouped into roughly three modules totalling 10 days of training. The course is offered in both an “Intensive/All-at-once” Format, as well as a “Modular” Format, over 3 long weekends (typically one module per month).

Our goal is not simply to deliver information, but to coax, coach, and shape you into acquiring and demonstrating a profoundly valuable set of skills, tools, and knowledge, that will help you establish new and useful patterns, enrich your life measurably, and enable you to become more valuable to and for other people in all of your future business endeavors.

  • Module 1:  Foundation:   Awareness, Flexibility, Analytics
  • Module 2:  Core Skills:   Techniques, Systems, Skills & Methods
  • Module 3:  Integration, Complexity & Artistry:   Tools & Style in the Workplace

The time you spend in our classroom will not be spent selling you on a next course, or ignoring questions, or withholding valuable feedback. We know that providing you one of the world’s best NLP training courses available anywhere… turns you into a walking advertisement for the quality of what we offer.  Come join us… and get really good at NLP for business use.

We’ve done the heavy lifting! We know what works a charm in the business world, by contrast to what gets mixed responses or is inconsistent, or what falls flat and fails to get a result, or worse — gets people in trouble for the wrong reasons. Come gain from our extensive experience distilling the most relevant material in NLP for business, and our extensive experience in the art of training — which we see as mentoring students through a holistic learning process.

Field Trips

We’ll do multiple Field Trips during this course so that you’ll have the opportunity to take these skills out into ‘the real world,’ and get performance feedback from Jonathan based on how you interact with people outside of the course.  Note: these are not casual trips for hours on end.  They are timed windows, with trainer supervision, and with specific assignments intended to be carried out in contexts other than the seminar space.

  • Shopping Malls.  This provides opportunities for developing rapport skills, NLP negotiating techniques, and people-reading.
  • Restaurants.  This provides opportunities to observe decision strategies, test out new ones, practice rapport, practice anchoring, think strategically, and learn from others
  • Coffee shops &/or Networking events.  This provides opportunities for using NLP to network, reading people, managing and leading emotional states, anchoring, and more.
  • Possibly others, depending on the needs of the group.

Our 10-day PeopleGenius courses (with NLP Business Practitioner Certification) are offered in two different formats:

We offer, by far, the most extensive and effective NLP Business Practitioner training available in the USA.  Additionally, our course is one of the few NLP Business Practitioner courses available, because most NLP trainers come from a background of being coaches, or therapists, or hypnotherapists.  Very few have extensive business experience.  Don’t you want to take your business NLP course from someone deeply experienced in figuring out what works best in professional environments?

Modular Format

Not Currently Scheduled.

3 Long Weekends:  This course format primarily attracts people within driving distance of our venue (Pittsburgh, PA), because it requires 3 separate trips/visits, typically once a month.

3 days, 4 days, then 3 days.

Our Modular course requires at least 10 people, using rolling admissions.  We don’t schedule them until you and 9+ others register with a $100 refundable deposit to hold your spot.

Modular Course Tuition, 2023:  $3,195 for our 10-day course.  Early bird rates may be extended depending on scheduling circumstances; register now with your low (refundable) deposit.  Remember that the dates we pick depends on your schedule, and we don’t take your schedule into account unless you’re registered.

Payment Plans:  Ask about our payment plans by calling our office @ 813-991-8888.

Once 10+ people are ready, we then schedule weekends using only your available dates.  So you get to dictate dates we can/can’t choose.  We only pick weekends that work for you.  Call us at 813-991-8888 with questions or to register!

We are now accepting rolling admissions for our next Modular Weekend course.  We cannot promise a start date, however, for obvious reasons.  And you can get your deposit refunded, anytime.

Register today with Paypal:

Intensive Format

Not Currently Scheduled.

10 days of training, over 11 calendar days.  (1 break day off).

Venue & Accommodations:
TBA shortly.

This format attracts mostly travelers, because it only involves one trip, whether driving or flying in;  people attend from all over.

You can register at any time with your refundable $100 deposit.  Please note, there are monthly early-bird discounts, and payment in full is required to get calendar-discounted rates.

Intensive Course Tuition
November 2-12, 2024, Boardman, OH:

$3,195 if paid after October 1, 2024.
$2,995 if paid by Nov 15, 2022.  (save $200)
$2,795 if paid by Oct 15, 2022. (save $400)

$2,595 if paid by Sept 15, 2022 (save $600!)

Payment Plans:  Ask about our payment plans by calling our office @ 813-991-8888.

We are now accepting registrations for our January 2023 PeopleGenius course, near Pittsburgh, PA!

Register today with Paypal: