How NLP Training Helps Your Firm: Soft Skills With Teeth Most business owners focus on "hard skills" because they are easy to measure. But high-impact soft skills training can affect whether a company scales or fails. In my experience, the most expensive business...
The Missing Engine of EQ: Mastering NLP Emotional State Chaining If you were to ask me a specific question about the state of our field today... "Jonathan, what is the single most important Neuro Linguistic Programming skill that is consistently under-taught and...
The Hidden Power of Tonality: How to Develop an Irresistible Voice For nearly three decades, I’ve been known in the Neuro Linguistic Programming community, and well beyond it, as an expert on vocal development. My first voice audio program, Finding Your Irresistible...
Stop Making it Weird: How to Explain NLP to Friends and Family (Originally published on altfeld.com 20+ years ago. Fully rewritten for 2026, here!) We’ve all been there. You come back from a training, or you’re mid-way through a deep-dive into submodalities... and...
The Dance of Rapport: Why Pacing and Leading is the Secret to Real Influence Originally published as an NLP Chat Transcript on altfeld.com (02/23/1998). It's been significantly rewritten and republished here (02/21/2026). Have you ever watched two people who are...
The Limited Scope of Myers-Briggs (And Why You Are Not Your Test Score) Editor’s Note: The core concepts in this post were originally published on altfeld.com. This article has been significantly rewritten, modernized, and republished here on February 13, 2026. We...
The Map Is Not The Territory: Why The Laffer Curve Is Just A Bad Drawing Its time for an NLP Smackdown on "Trickle-down economics." In NLP (Neuro-Linguistic Programming), we have a Golden Rule (An NLP Presupposition): The Map is Not the Territory. Think of that rule...
Editor’s Note: Some of the ideas in this post were originally published in 2013 on altfeld.com. This article has been rewritten, modernized, and republished here on February 1, 2026. You’ve heard them before. "My way or the highway." "Well, if you don't want me...
The “Space Invader” Technique: An NLP Strategy for Rapid Rapport and Connection Interested in NLP techniques for gaining increased closeness and charisma — or improving rapport in working relationships? Let me give you one that sounds more aggressive than it is. I...
NLP & Sales: The High-Leverage Secret Is… State. (An old IRC transcript published in early 2000's on altfeld.com, rewritten here for 2026. And its still true!) Most people think "sales skill" means: the right words. It doesn’t. If I had to compress 90% of sales...
A story... of Bungled Hypnotic Advertising! This article was originally published in 2011 on altfeld.com; updated in 2026 for this website. I wrote this one day in 2011 when I lived in South Central Pennsylvania. If you're near me, you probably listen to Mix95 radio...
Original Perspective: October 27, 2001, published on altfeld.com; Updated here for the Modern Attention Economy Summary for the Impatient Reader Recognize the Trance: Social media and news use sensory triggers to bypass your logic. Ignore "The" Economy: It's a...