How NLP Training Helps Your Firm: Soft Skills With Teeth Most business owners focus on "hard skills" because they are easy to measure. But high-impact soft skills training can affect whether a company scales or fails. In my experience, the most expensive business...
Architecting Small Business Excellence: Unconventional Uses of NLP for Growth (Originally published as an NLP IRC Chat Transcript on altfeld [dot] com, on August 2, 1998. Today, 2/26/2026, I've completely rewritten my content, for modern times and considerations.)...
The Missing Engine of EQ: Mastering NLP Emotional State Chaining If you were to ask me a specific question about the state of our field today... "Jonathan, what is the single most important Neuro Linguistic Programming skill that is consistently under-taught and...
The Dance of Rapport: Why Pacing and Leading is the Secret to Real Influence Originally published as an NLP Chat Transcript on altfeld.com (02/23/1998). It's been significantly rewritten and republished here (02/21/2026). Have you ever watched two people who are...
The Limited Scope of Myers-Briggs (And Why You Are Not Your Test Score) Editor’s Note: The core concepts in this post were originally published on altfeld.com. This article has been significantly rewritten, modernized, and republished here on February 13, 2026. We...
The Map Is Not The Territory: Why The Laffer Curve Is Just A Bad Drawing Its time for an NLP Smackdown on "Trickle-down economics." In NLP (Neuro-Linguistic Programming), we have a Golden Rule (An NLP Presupposition): The Map is Not the Territory. Think of that rule...
The "Go Corporate" Refrain If I had a nickel for every time someone told me, "Jonathan, you should go after [Big Corporation X]! They pay so much money for training that is lightyears behind what you do," I could retire to a private island. It plays like a broken...
NLP & Sales: The High-Leverage Secret Is… State. (An old IRC transcript published in early 2000's on altfeld.com, rewritten here for 2026. And its still true!) Most people think "sales skill" means: the right words. It doesn’t. If I had to compress 90% of sales...
A story... of Bungled Hypnotic Advertising! This article was originally published in 2011 on altfeld.com; updated in 2026 for this website. I wrote this one day in 2011 when I lived in South Central Pennsylvania. If you're near me, you probably listen to Mix95 radio...
Resisting Flamebait: The Art of Choosing Your Battles Have you ever found yourself lured into an argument that you later wished you’d avoided? You know the kind: an argument that seems urgent and important in the heat of the moment but later on, once you've gotten a...
NLP & Ecology (& Ethics) - a guiding light Neuro-Linguistic Programming (NLP) has long been a powerful and sometimes controversial tool for personal and professional development. While its techniques can create rapid and profound changes, the topic of NLP...
NLP Makes Advertising and Websites More influential. But you CAN Take Your Power Back! Every day, we're bombarded by advertising. We see or hear an estimated 3,000 messages per day, or more... if we watch TV frequently. From billboards to product placements, from...